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For law enforcement and internal affairs organizations, tracking become one of the most important methods to ensure accountability and increase the effectiveness of investigations. Apart from accountability, agencies must also ensure best practice internal processes throughout the investigation lifecycle-from instigation and the initial investigation through case finalization and review. Investigations address unique and seemingly endless demands and requirements that necessitate process efficiency with innovative tools, superior methodologies, and cutting-edge architectures. Silo-based approaches that employ multiple databases and systems create significant integration, information sharing, and data-quality challenges within the agency itself and across external agencies.Case management paves the way for increasing investigative effectiveness and improved case solvability. In defining the importance of case management, Gartner, Inc., says, “At the most elemental level, case management is the electronic equivalent of what has supported business over several centuries: the cabinets, drawers, folders, forms and collaborative workflow processes supporting important human decisions. Case management captures the backward-and-forward nature of human interaction to reach a specific outcome”.The Case Management Process ModelAgencies involved in investigation processes have to deal with vast amounts of information, both in physical and digital formats. A case management process model must exist and be able to easily interact with the physical investigation. It is also critical to have a proper mechanism to gather, share and access information. For detectives, this is a challenge that can directly affect the integrity and solvability of the case.There are two primary process model requirements that any investigative case management solution must meet:• The solution must be specific enough that general technology requirements for each phase can be developed (such as forms to eliminate manual processes, role-based security, notification controls, and reporting capabilities to meet compliance and audits).• The foundation of the solution must apply to any investigative process (the workflow must be built in the system to address multiple facets of business process management, capable of withstanding minor customizations yet maintaining best practices).Compliance is a key issue in almost every vertical market. Whether satisfying legislative requirements covering anti-corruption, identifying fraud, ensuring accounting standards, or preventing money laundering, process management technologies have earned their incitement to ensure compliance. Built-in workflow requirements such as preventing users from proceeding to the next stage of an investigation and maintenance of user access and data changes in a case ensure an auditable trail. Process management has proven its worth in recording all stages of an investigation to guarantee activities such as audits, compliance, evidence tracking, and data monitoring.. A proven process model must be built into case management solutions to ensure compliance.The Criticality of Technology in Case Management Processes:Over the last five years, there has been a noticeable increase in organizations looking to technology for automation, while maintaining agility with routine investigative activities. Law enforcement agencies are challenged to must close cases quickly and accurately, which is pressuring the adaptation of new tools and methods to increase productivity and effectiveness and lower costs. The most recent debates of case management versus business process management have been discussed in many online and analyst platforms, but the fact is that the two are not independent of one another. Automation plays a vital role in process management, and technological solutions establish a culture for continuous process improvement within an organization. An effective case management solution allows for process design and simulation, workflow control, integration tools, and business rules.The role of technology in investigations will continue to grow to meet the explosion of digital content, social media, and cyber culture. Electronic evidence and information gathering have become critical components in an increased number of crimes and conflicts. From criminal cases, civil disputes, medical malpractice, and employee misconduct to acts of terrorism, if there is a computer, media device or digital file involved, the chances are very good that investigators will need to recover valuable evidence for analysis. Technology paves the way for investigation agencies to keep track of information and evidence. This transformation has also created a need for case management web based solutions-linking information to one or many cases and helping uncover complex relationships among matter (people, places, and things).The primary drivers of a technology solution to improve efficiencies and maintain best practices for investigation handling and case management include:- Incident Intake and Tracking- Compliance- Workflow Management- Reporting- Data Management and Collaboration- Role-based Security- Evidence Tracking- Third-party Integrations (systems, databases, or data warehouses)- Performance Measurements- Internal AuditsThe Benefits Associated with Case Management Software:The most significant value to organizations using case management software is the consolidation of activities and information around a single platform and process. All case details are stored in a central location and can be jointly viewed. In 2011, the Federal Bureau of Investigations “Reported saving up to two years in document review time compared to the manual case process”. These benefits improve incident response time and aid in managing higher case volumes.A web-based case management system with built-in workflow provides the following benefits:- Shortens processing time for case investigations- Ensures compliance with state and federal regulations- Detects emerging trends and manages risk- Analyzes investigations and improves processes workflow- Simplifies and automates complex processes- Enhances collaboration, work flexibility and productivity- Improves resource management- Increases visibility through an Internet browser access- Expands information availability through data integration- Improves data security and addresses privacy policies- Maintains consistent audit procedures- Increases data quality by eliminating recurring errors and repetitive data entry- Increases efficiency with electronic forms and customizable workflows – Enhances record, document, and evidence management tracking- Reduces time for report publishing – Increases data usability through relationship dependency mappingSelecting a Case Management Solution:An effective case management solution should include these six key capabilities to help an organization process more cases at a lower cost.1. Information capture:Look for a solution that can eliminate mundane and error-prone human data entries, and create and use high-fidelity e-forms to reduce the costs, bottlenecks, and risks associated with paper-based processing.2. Data extraction:Most software that can perform data extraction require predefined forms. Case management software should be able to accept and manage changing content and retrieve relevant information.3. Business Process Management (BPM):BPM is a discipline and a set of technologies that can help automate, optimize, and effectively monitor and measure business processes. Case management is not independent of BPM; the two must be aligned.4. Content and record management:Move beyond basic search and data access with true content and record management that provides a broad, real-time view of the information and documentation related to a particular case. In addition, the case management solution must be able to handle sensitive content and expose it only to authorized users.5. Compliance and record retention: An automated solution with an auditable electronic trail that documents any changes made to records, evidence, and internal communications. This is crucial when dealing with compliance requirements.6. Collaboration and Communication Management:The solution must encourage on-the-fly collaboration, both internally and externally. Communication management includes correspondence, e-mails, and notifications.The success of utilizing case management technologies for investigations is highly dependent on the vendor you choose. When it comes to selecting a vendor to implement a case management solution, do your homework. Interview multiple vendors and take the time to develop a relationship and learn the organizations’ methodology for implementation, customizations, and support. Look for a vendor who has a proven track record and can provide relevant references in your industry. Any vendor too eager to “make the sale” and not take the time to develop a relationship and future partnership, should be immediately removed from your vendor viability list. A vendor should be willing to take the time to understand your organization and your processes before offering any type of out of the box solution.

Building a successful mobile app is a tough task. Chances are low for all mobile app developers to excel. New app developers who are jump starting out in the game are afraid to take the risks, as most of the new apps are left unnoticed in the market. If you see the app store, you will find that more than 50% of the apps fail in the market. This is the reason why beginners face a lot of challenges to become successful app developers.How entrepreneurs enter the app marketThere are many companies that encourage beginners to step up and try their luck in mobile app development. There is a great difference between being technically skilled and becoming successful. Not all skilled app developers are successful in mobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers. I would like to share the top 6 mistakes entrepreneurs should avoid while developing and marketing the mobile app.

Building an app for multiple platforms

This is one of the common mistakes app developers do. Entrepreneurs face a very competitive space, as there are millions of apps on Google Play and Apple Store. Instead of doubling the cost of developing app for multiple platforms, one should focus on building for one platform first. By launching a mobile app on two different platforms simultaneously, you are adding more to the development time and cost.Additionally, if you make any changes to the design and/or functionality of the app in one platform, you have to do it on both places. Hence, developers should avoid this mistake of developing for multiple platforms at the same time.

Incorporating too many features

Most of the mobile apps fail in the market due to very less or too many features. However, there are lots of apps that are plain and simple, and yet have a great potential to sustain in the market. Users check new apps for a short period of time. Providing too many features will drive away users, as the features may make the app look complicated.The goal of entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on primary screen and rest of the features to secondary screens. This strategy not only keeps the app simple, but attracts new users too. The app users will not show much interest in overwhelming design and features, and discard the app. Hence, it is important to develop apps with this in mind.

Forgetting the ‘WOW’ factor

The number of mobile app users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the design and user experience. If you give your Smartphone to a child, he/she will know how to use it. This means, the expectations of mobile users are entirely different from that of web. The user will give up on your app, if it is very difficult to use.On the contrary, online users may not give up so easily despite of poor user experience. App developers should understand this difference and build extra-ordinary mobile apps with stunning features and functionality. As soon as the user launches the app, there should be a ‘wow’ factor to hook up the users.

Inflexible marketing plan

App development and app marketing are two important phases of building a successful app. However, entrepreneurs tend to show much interest in development compared to app marketing. As the App Stores are crowded with millions of apps, your app may not be discovered on app store even on the day of launch if you fail to market it properly. Entrepreneurs should think of a perfect marketing plan as the app is being developed. Apps can be marketed in multiple ways by creating a clear strategy of target audience and their preferences.If we see social media, we understand how drastically it has changed in the recent years. Marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. Entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. By being flexible with own marketing strategies, app entrepreneurs can stay ahead of others.

Putting all the efforts in one basket

Technology and marketing are ever evolving, which means a single strategy will not generate same results. If you see the development and marketing plan of the top 10 best mobile apps, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different from that of the channels they are using now. It means entrepreneurs should diversify their marketing efforts to ensure that they are not putting all the efforts in one basket. Focusing on one tactic for long period may diminish the returns.My advice is to consider marketing plans as investment strategies. If you want a steady increase in popularity & profitability of the mobile app, you need a healthy mix of marketing tactics. Trying new marketing tactics and plucking the ones that are no longer effective will increase the popularity of the app.

Ignoring the audience and not releasing the updates

As an app entrepreneur, you should understand the fact that you are developing mobile app for other people. We all know that people have different need and preferences, and it is difficult to develop an app for everyone. It is essential to define target audience before defining the features of apps. Before developing an app check what actually users want and what type of solution they prefer.Even after developing an app that has demand in the industry, there would be people who are unsatisfied with the features or performance of the app. The job of an app entrepreneur doesn’t end with development and marketing. The mobile app should be improved on a regular basis according to the user’s preferences. Once the bugs are fixed, an update must be released so that audiences are aware of the fixes.Developing a great mobile app is not an easy task. There are lots of hurdles that come across while developing and marketing the app. By avoiding the above listed mistakes while developing and marketing the app you will increase the chances of creating a successful app that is covered by press and is well monetized.Getting into the world of mobile app development is tough at first. However, with lot of hard work, dedication, commitment and skills one can expect the app to hit the market with a ‘BANG’. As a beginner, entrepreneurs should create something new and unique to have a good start in mobile app development industry. An established mobile app development company can further provide professional approach and advice to entrepreneurs and can make the whole process a lot easier for them.